Creative Associates International

Washington DC, USA   |   For profit

Photo of a child using technology

Project Name
Makhalidwe Athu (“Our Way of Staying”)

Location Implemented
Eastern Province, Zambia

Organization Website
http://creativeassociatesinternational.com

Organization Type
For profit



Challenge
In Zambia, children’s ability to master foundational literacy skills has been inhibited by limited access to reading materials, especially in local languages. Despite recent gains in student reading scores and reading instruction, the lack of supplemental materials in local languages prevents parents and community members from supporting children
in reading outside of school. Without these materials, children do not have adequate opportunities to practice reading, and continue to demonstrate poor reading skills.

Solution
This project mobilizes community members to help author early grade reading materials by submitting their favorite local stories and folktales through SMS message, voice recording or web form. A literacy expert edits these stories to be grade-level appropriate and parents receive them through a series of SMS messages along with comprehension
questions to ask their children. This method facilitates parental involvement in their child’s reading and reinforces the importance of practicing reading on a daily basis.

To evaluate the impact of this project, USAID has contracted National Opinion Research Center (NORC) at the University of Chicago to conduct a rigorous impact evaluation. Data will be collected through an Early Grade Reading Assessment (EGRA), household survey and learner questionnaires at baseline and end line.

Project Reach
Approximately 1,200 students and 40 school communities

Collaborators/Partners
BreezeFM, BongoHive, University of Zambia (UNZA), Lubuto Library Project