Urban Planet Mobile

Delivering daily SMS reading lessons to adult caregivers through mobile devices to help develop their child’s literacy

Urban Planet Mobile
Two kids reading at a desk

Delivering daily SMS reading lessons to adult caregivers through mobile devices to help develop their child’s literacy


Project Name

MobiLiteracy Uganda: Testing and Proving the Efficacy of SMS with Audio in Developing Literacy-Rich Home Environments in Western Uganda

Location Implemented

Uganda

Technology Used

Communications Technology

Competition Entered

Grant Competition 2011

Reading Skill Targeted

Reading Environment

Status

Winner

Collaborators/Partners

mobile distributor MCOMM

The Challenge

Parents can be instrumental in their children learning to read. In developing countries, where teachers are often over-stretched, active parental input at home is critical.

The Big Idea

91 MobiLiteracy native language audio lessons were recorded and delivered daily to 54 parents via SMS with an attached downloadable file. The lessons provided guidance on teaching literacy to their child. Additionally, 150,000 women were invited to use the program through an interactive voice response (IVR) system.

Results

Urban Planet delivered more than 3,000 lessons over a 3-month period, reaching between 50 - 80 people per day. The lessons were also made available as a daily or weekly lesson at the request of the user. Based on the success of this initiative, MCOMM discussed the potential for the program with the government in Nigeria.

Blogs and Media

Research and Resources

Connect with the Innovator

Website

http://www.urbanplanetmobile.com/

Organization Type

For Profit

Headquarters

Durham, NC, USA

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