Delivering daily SMS reading lessons to adult caregivers through mobile devices to help develop their child’s literacy
MobiLiteracy Uganda: Testing and Proving the Efficacy of SMS with Audio in Developing Literacy-Rich Home Environments in Western Uganda
Grant Competition 2011
Reading Skill Targeted
mobile distributor MCOMM
Parents can be instrumental in their children learning to read. In developing countries, where teachers are often over-stretched, active parental input at home is critical.
The Big Idea
91 MobiLiteracy native language audio lessons were recorded and delivered daily to 54 parents via SMS with an attached downloadable file. The lessons provided guidance on teaching literacy to their child. Additionally, 150,000 women were invited to use the program through an interactive voice response (IVR) system.
Urban Planet delivered more than 3,000 lessons over a 3-month period, reaching between 50 - 80 people per day. The lessons were also made available as a daily or weekly lesson at the request of the user. Based on the success of this initiative, MCOMM discussed the potential for the program with the government in Nigeria.
Blogs and Media
- ACR GCD in the News // The Guardian // August 20, 2014
Four mobile-based tools that can bring education to millions
Research and Resources
MobiLiteracy: Developing a Literacy Rich Home Environment in Kampala, Uganda Utilizing MobileLearn more about Planet Read's MobiLiteracy, a series of reading lessons available on basic phones for parents to use with young children in Uganda.
Urban Planet / Catherine Oliver SmithUrban Planet Media and Entertainment share their ACR GCD-funded innovation to provide daily reading lessons via SMS and audio technology to children in Uganda.
USAID the CatalogUSAID spotlights leading science and technology projects for solving global challenges related to education, health, water and others.
Connect with the Innovator
Durham, NC, USA