Sesame Workshop India Trust

India   |   Non profit

Photo of children with mobile phone and Sesame street character.

Project Name
Play.Connect.Learn (PCL)

Location Implemented
Maharashtra, India

Organization Website

Organization Type
Non profit

Across India, pedagogy, quality of education, and the lack of participation by families and communities in promoting reading skills are challenges to enhanced learning outcomes. Rote learning is the most common approach to teaching literacy which leads to failures in comprehension, letter/word recognition and fluency. This is demonstrated by the fact that 46% of children in grade 1 are unable to recognize a letter in their mother language and nearly 50% of children in grade 5 are unable to read grade 2 level text. In a context of such educational challenges, new approaches to learning and family and community engagement are vital to improving children’s literacy skills.

This innovation leverages the exponential growth of television and mobile coverage in rural India to foster the informed participation of families and communities in promoting early, basic, and proficient mother tongue reading skills. The Marathi dubbed version of
Galli Galli Sim Sim,
a children’s television program based on the award-winning Sesame Street program, reaches 2.3 million children on the local language channel of public broadcaster, Doordarshan Sahyadri. PCL is building a mobile application, featuring the characters of Galli Galli Sim Sim and accessible on low-end smartphones, which will use a progressive learning mechanism that allows children to read and learn at their own pace. By partnering with local development agencies and utilizing Sesame Workshop’s proven learning methodologies, PCL will strengthen linkages between communities and local resources/formal education systems.

Project Reach
12,000 children in six districts of Maharashtra State.

Existing NGOs in the selected districts of Maharashtra
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