Whiz Kids Workshop

Addis Ababa, Ethiopia   |   For profit

Whiz Kids Workshop featured photo

Project Name
Tsehai Loves Learning

Location Implemented
Addis Ababa, Ethiopia

Organization Website

Organization Type
For profit

In some regions of Ethiopia, according to the 2010 Early Grade Reading Assessment, a majority of children have 0% comprehension, even at the end of grade 2. Adult literacy rates are less than 36 percent and teachers lack access to basic resource materials. Whiz Kids helps to foster a culture that celebrates learning and literacy for teachers, parents and children by distributing Tsehai on national broadcasts and complementary materials through the school system and teacher’s association.

Tsehai Loves Learning's innovative pedagogical approach and award winning television and radio series, Whiz Kids Workshop, works to improve reading skills and prepares millions of Ethiopian students for success in school by creating and distributing appropriate television, radio and print materials for a pre-K to Grade 2 audience. Whiz Kids’ theory of change is that universal literacy can be achieved through the wide-distribution of research-based, cost-effective, technology-driven educational materials for all children in their mother tongue. Whiz Kids focuses on five areas of early childhood development: personal values, social issues (HIV/gender); academic development (literacy, math, science); socio-emotional development; and physical development (gross & fine motor skills).

Project Reach
32 reading-focused episodes (each focused on one letter of the alphabet) of “Tsehai Loves Learning” television and radio shows were created and produced. To support the integration of the technology in the classroom, Whiz Kids also developed 3 supplementary student workbooks and print storybooks. The tv show was nationally broadcast on August 10th throughout Ethiopia, reaching an estimated 5 million children in Ethiopia.

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Reports, Blogs & Media

Innovations/Tools/Resources Developed

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