PlanetRead

Distributing audio-visual content with Same Language Subtitling (SLS) to reinforce reading skills learned at school.

PlanetRead

Distributing audio-visual content with Same Language Subtitling (SLS) to reinforce reading skills learned at school.


Project Name

Putting Children's Reading Literacy on a Path to Lifelong Practice and Improvement

Location Implemented

India

Technology Used

Communications Technology

Competition Entered

Grant Competition 2011

Reading Skill Targeted

Reading

Status

Winner

The Challenge

In rural India, 42.5% of children in grades 3-5 cannot read a grade 1 level text (ASER 2011). Furthermore, in grade 5, a shockingly low 51.8% cannot read a grade 2 text. Reading instruction inside the classroom remains weak and supplemental reading instruction outside the classroom remains rare.

The Big Idea

This project introduced same language subtitling (SLS) for TV programs, songs, music videos, and movies--SLS was added on all the songs of 10 weekly Marathi movies telecast in prime time on Zee Talkies, a popular movie channel. The theory of change is that exposure at home to audio-visual content that contains SLS will reinforce reading skills learned in school and that regular SLS exposure will lead to increased rates of functional literacy achievement and decreased rates of complete illiteracy.

Results

The latest ASER 2016 confirms that reading skills among rural school children in Maharashtra did improve significantly as compared to ASER 2013 and/or ASER 2014, relative to most other Indian states. The gains cannot and should not ONLY be attributed to the SLS intervention, but it likely made a standout contribution because of its statewide reach. Any non-broadcast intervention would be hard-pressed to match that scale.

Blogs and Media

Research and Resources

Connect with the Innovator

Website

http://www.planetread.org/

Organization Type

Non Profit

Headquarters

Puducherry, India

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