Sesame Workshop India Trust

Providing families with a smartphone based mobile app, based on the Marathi dubbed version of Sesame Street, (Galli Galli Sim Sim), to promote mother-tongue literacy skills

Sesame Workshop India Trust

Providing families with a smartphone based mobile app, based on the Marathi dubbed version of Sesame Street, (Galli Galli Sim Sim), to promote mother-tongue literacy skills


Project Name

Play.Connect.Learn (PCL)

Location Implemented

India

Technology Used

Software/Apps

Competition Entered

Grant Competition 2014

Reading Skill Targeted

Foundational, Reading

Status

Winner

The Challenge

Across India, pedagogy, quality of education, and the lack of participation by families and communities in promoting reading skills are challenges to enhanced learning outcomes. Rote learning is the most common approach to teaching literacy which leads to failures in comprehension, letter/word recognition and fluency. As such, 46% of children in grade 1 are unable to recognize a letter in their mother language and nearly 50% of children in grade 5 are unable to read grade 2 level text.

The Big Idea

PCL leveraged the growth of TV and mobile coverage in rural India to foster the participation of families and communities in promoting mother tongue reading skills. PCL built a mobile application accessible on low-end smartphones that featured the characters of Galli Galli Sim Sim (the Marathi dubbed version of Galli Galli Sim Sim, a children’s TV program based on the series Sesame Street). The app used a progressive learning mechanism, allowing children to read and learn at their own pace.

Results

12,000 children in six districts of Maharashtra State.

Blogs and Media

Research and Resources

Connect with the Innovator

Website

http://www.sesameworkshopindia.org/

Organization Type

Non Profit

Headquarters

India

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